Privacy Policy

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Privacy Policy

Last updated: 11 November 2026

This Privacy Policy explains how Sweet Bakery ("we", "us", "our") collects, uses and protects your personal data when you visit bakery-sweet.com, place an order or contact us. We are the controller of your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are and how to contact us

Sweet Bakery is the trading name of an individual trader and is not a limited company. The individual trading as Sweet Bakery is responsible for your order and for your personal data and can be reached using the details below.

Sweet Bakery
Ariel Way, White City, London W12 7SL
Telephone: +44 7912 299735
Email: [email protected]
Website: bakery-sweet.com

2. What personal data we collect

Order and delivery details: your name, delivery address, telephone number, email address and the details of the products you order, including any message for a cake.
Payment details: used only to take payment for your order. We do not use them for any other purpose.
Messages you send us: the content of enquiries sent through the contact form, by email or by telephone.
Technical data: IP address, browser type, pages visited and the date and time of your visit, collected through the website and the cookies described in our Cookie Policy.

3. How and why we use your data

To accept, prepare, deliver and confirm your order and to take payment (performance of our contract with you).
To answer your questions and deal with complaints, refunds and product issues (contract and our legitimate interest in providing good service).
To keep the website secure, prevent fraud and understand how it is used (our legitimate interests).
To meet legal obligations, such as accounting and tax record keeping (legal obligation).
To send you news and offers by email only where you have asked us to or where the law allows. You can opt out at any time by contacting us.

4. Who we share your data with

We share your data only where needed to run the service: payment providers who process your payment, delivery partners who deliver your order, and website hosting and technical service providers. These providers act on our instructions or as independent controllers under their own privacy notices. We do not sell your personal data.

5. International transfers

If a service provider processes your data outside the United Kingdom, we make sure an appropriate safeguard is in place, such as an adequacy decision or approved standard contractual clauses.

6. How long we keep your data

We keep order and accounting records for as long as the law requires, normally six years. Enquiries are kept for as long as needed to deal with them and for a reasonable period afterwards. We delete or anonymise data we no longer need.

7. Your rights

You have the right to access your personal data, to have it corrected or erased, to restrict or object to its use, to data portability, and to withdraw consent at any time where we rely on it. To use any of these rights, contact us at [email protected]. We will respond within one month.

8. Security

We use appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by telephone on 0303 123 1113.